Minor Damage Protection: What’s in it for the customer?
Date: Thu 16th November 2023 | Author: Natalie Ridgwell

As the need for convenience continues to dominate buying habits, the expectations of car buyers are changing too. In a market where consumer satisfaction is paramount and competition is intense, offering unique products that add genuine value to the customer's purchase experience can set your dealership apart. One such offering is SMART insurance – a value-added product which makes a great add-on for almost every car sale. At AutoProtect, our dedicated SMART Protect product is the natural add-on for most vehicle sales, continue reading to find out what’s in it for your customer.
Understanding SMART Insurance
SMART insurance is more than just another insurance policy; it's complete peace of mind for the customer. Designed to keep a car's bodywork in pristine condition, SMART insurance makes sure that vehicles retain their value over time and so protect the customer from depreciating part-exchange and resale values. By providing products such as SMART Protect, you're not just selling a car; you're selling peace of mind and a promise of long-lasting value of that vehicle.
The Mechanics of SMART Protect
As we know, convenience is king. We whole-heartedly understand this, which is why claims on our SMART Protect policies can be effortlessly submitted through our AutoProtect App. Approval is quick, and arranging the repair is as flexible as your customer's schedule, with our expert technicians available to meet them at home or their place of work at a time that suits them.
Comprehensive Coverage
Imagine offering your customers a shield against the inevitable chips, scuffs, dents, and scratches that come with everyday driving. SMART Protect covers damages up to 30cm in diameter or length, addressing common concerns that could otherwise depreciate the vehicle's value. With such comprehensive coverage, your customers can drive with confidence, knowing that their investment is protected against life's little knocks.
Shine! - The Seal of Excellence
When you tell your customers about SMART Protect, you're also introducing them to Shine!, the UK's premium mobile repair network. With a BSI Kitemark and certified carbon-neutral status, Shine! delivers expert repairs with state-of-the-art technology.
Our Promise to You and Your Customers
Every repair carried out by Shine! is backed by a guarantee for as long as the customer owns the car. And with our AutoProtect App streamlining the claims process, we boast one of the best claims handling operations in the business – we've even won awards for it. This level of service reflects well on your dealership, enhancing your reputation and customer loyalty.
Helping you Meet Regulatory Requirements
The new Consumer Duty from the Financial Conduct Authority (FCA) brings the requirement of ‘good outcomes’ to the forefront of the minds of dealers, brokers and suppliers alike. SMART Protect is designed to provide great value to customers, solving a real-world problem that can prove costly and frustrating if not covered by a tailored insurance product.
Protecting the No Claims Bonus
A unique advantage of SMART Protect is its ability to safeguard your customers' motor insurance no-claims bonus. By dealing with minor damages through SMART Protect, insurance claims can be avoided, preserving no-claims discounts and keeping insurance premiums down.
The Added Bonus
On rare occasions when a SMART repair isn't suitable, SMART Protect doesn't leave your customers in the lurch. A contribution of up to £250 towards a full body shop repair is available, ensuring that the customer's car remains in the best possible condition, no matter what.
Nationwide Coverage, Unparalleled Convenience
Our services know no geographical bounds. With nationwide coverage, we assure your customers that, regardless of their location, we'll be there to maintain their vehicle's aesthetic appeal.
How to Offer SMART Protect
Bringing SMART Protect into your dealership is simple. Get in touch with us today to get started. Then, educate your team about the product and they, in turn, can demonstrate its tangible benefits to your customers. Not only does it add value to their purchase, but it also demonstrates your commitment to their vehicle's longevity and saleability.
By integrating SMART Protect into your sales process, you’re not just selling cars; you're offering a full package of care and value retention. Inform customers about the long-term benefits, the expert service, and the convenience that SMART Protect brings. It’s an exceptional selling point that can significantly enhance customer satisfaction and set your dealership on the road to success.
Make SMART Protect a standard part of your sales conversation and watch as it transforms not only the vehicles you sell but also the very nature of your customer relationships.