Doubling down on customer satisfaction this September

September is an exciting time for car dealerships in the UK, as it marks the start of a new registration period and reliably sees a spike in new car sales. To make the most of this opportunity on product as well as metal, dealerships should focus on enhancing customer satisfaction through the strategic promotion of value-added products (VAPs). Here’s how VAPs can increase the value customers receive during their dealership experience and the lasting impact they can have. 

Enhancing customer value with value-added products (VAPs) 

Value-added products are complimentary offerings that enhance the overall car ownership experience. They include options like extended warranties, minor damage insurance, tyre protection, and paint protection.  

Here’s how they contribute to customer satisfaction: 

• Peace of mind: VAPs provide customers with assurance against unexpected costs. For instance, an extended warranty can cover repair expenses, alleviating financial stress and fostering trust in the dealership. 
• Convenience: Products like minor damage insurance give easy access to mobile body repairs. This convenience encourages loyalty, as customers appreciate hassle-free repairs. 
• Cost savings: By opting for VAPs, customers can avoid unforeseen expenses, making their financial planning easier, especially in today’s economic environment. This predictability can significantly enhance their overall satisfaction with the purchase. 

Key points to offer VAPs during the sales process 

• Initial interaction: When customers first enter the dealership, ensure that your sales team is well-prepared to introduce VAPs. Highlight the benefits of these products as part of the initial conversation about the new car. 
• Test drive experience: During test drives, engage customers in discussions about how VAPs can protect their investment. This is an excellent opportunity to showcase products like paint protection and tyre insurance. 
• Final negotiation: When finalising the sale, present VAPs as essential additions to the vehicle purchase. Offer tailored packages that suit the customer’s needs, making it clear how these products enhance their ownership experience. 
• Post-sale follow-up: After the sale, get in touch with customers to remind them of the benefits of their chosen VAPs. This reinforces the value they received and keeps the dealership top-of-mind for future needs. 

The lasting impact of a great claims experience 

If customers ever need to claim on their VAPs, a positive claims experience can significantly influence their perception of the dealership.  

By doubling down on customer satisfaction this September through the strategic promotion of VAPs, dealerships can significantly enhance the value customers receive during their car-buying experience.  

Offering VAPs at various points in the sales process not only boosts immediate sales but also fosters long-term customer loyalty. Moreover, ensuring a seamless claims experience will leave a lasting impression, encouraging customers to return and recommend your dealership to others.  

Investing in customer satisfaction today pays dividends in the future, making September a month to remember for both customers and dealerships alike.