AUGUST 2016 – RIO OLYMPICS SPONSORED BY NISSAN

Date: Mon 5th December 2016   |   Author: Nick Saunders

AutoProtect Review of 2016

As 2016 draws to a close AutoProtect has revisited some of the biggest motoring news stories of the year and brings you up to date.

https://www.rio2016.com/en/news/rio-2016-takes-delivery-of-4-200-nissan-vehicles-for-olympic-and-paralympic-games

Update

Nissan accelerates portfolio expansion

http://nissannews.com/en/rio-2016/releases/patroc-nio-da-nissan-aos-jogos-rio-2016-um-sucesso-absoluto

Nissan-Renault boss, Carlos Ghosn, believed that they needed to “improve awareness of the brand” which was certainly the case with over 4,000 cars used to transport competitors and dignitaries during the event.

Following the Rio Olympics sponsorship, Nissan pushed their brand further with the launch of seven new or improved vehicles at the São Paulo Motor Show.

From an increase in Brazilian market share, to the successful launch of its new Kicks crossover vehicle, to robust consumer brand engagement, Nissan declared its Rio 2016 Olympic sponsorship an unqualified success.

Rio 2016 Olympics, carnival girls, Nissan vehicles